We’re on the lookout for a Google Adwords and Analytics Expert who will be responsible for implementing search and display media strategies for our online travel agency. The expert should be able to quickly understand, manage and support initiatives that will contribute to the goals and success of our performance marketing campaigns. Responsibilities: 1. Build, execute, manage and optimise performance-driven campaign strategies for Google AdWords, Yahoo, Bing and other search platforms for the brand. 2. Create a keyword strategy and plan considering the brand, generic and competition keywords. 3. Conduct competition analysis and present insights on competition keywords’ performance. 4. Optimise and maintain a negative keywords list. 5. Maintain and monitor keyword bids, daily and monthly account budget caps, impression shares, quality score and other important campaign metrics. 6. Provide creative copy and ad suggestions. 7. Manage Display network placement lists on Google AdWords and through other contextual advertising platforms. 8. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display networks, UAC, and other facets of paid search in accordance with the brand’s goals. 9. Provide oversight, manage, and be able to generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. 10.Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key insights in accordance with the brand’s goals. 11. Keep pace with search engine and PPC industry trends and developments. 12. Commit to team and management on campaign development, timelines, and results. 13. Provide oversight and work closely with the other team members to meet media KPIs and business goals. Required Skills: 1. 4+ years of experience in Search Engine Marketing (SEM) and Display (PPC). 2. Hands-on with using a variety of analytics tools including Google Analytics as well as other internal reporting tools. 3. Proficient with popular PPC ad platforms. (Google AdWords, Bing AdCenter, etc) 4. Adept in managing moderate to large scale PPC accounts across a variety of different business verticals. 5. AdWords / Bing certifications are a plus.